WealthBuilders is a faith-based organization that empowers individuals to build wealth not for personal gain, but to serve God’s greater purpose. Founded by Billy Epperhart, a pastor turned businessman and real estate investor, WealthBuilders was born out of a calling to equip others with practical tools for financial stewardship, generosity, and Kingdom impact.
Through coaching, education, real estate training, and international microfinance efforts, WealthBuilders exists to help people master their money so they can bless their families, communities, and the world. Their mission is deeply rooted in the belief that Christians are called to partner with God through both their work and financial resources.
When I joined WealthBuilders, the organization was experiencing strong growth but lacked a cohesive visual identity across its products, events, and resources. As a nonprofit, they often had big ideas but limited budgets, which made it difficult to present their offerings with consistency and polish. Their branding felt project-based and fragmented, without a clear overarching design system. I was brought on to elevate the brand and streamline their marketing efforts from the ground up. At the time, I was the only designer on the team and the goal was to take WealthBuilders from a grassroots feel to a professional, mission-driven brand with clarity and credibility.
To do that, I began simplifying and systematizing their creative process. I implemented consistent style guides, updated branding elements, and focused on making each piece from event signage to digital content feel like part of a unified story. What began as a solo effort has since expanded to a team of contract designers, all working from the standards and systems I put in place.
To unify and elevate the brand, I took a hands-on approach to reshaping how WealthBuilders presented itself across all platforms. I developed and enforced style guides to ensure visual consistency, making each piece of content whether print, digital, or event-based feel intentional and on-brand. I redesigned all YouTube thumbnails to improve clarity and engagement, and led the transition of the WealthBuilders Podcast from audio-only to a fully produced video format on YouTube. As a result, the podcast audience grew from 1,200 to over 20,000 subscribers in just six months, with an average of 300 new subscribers each week.
In addition to design, I took on full responsibility for all digital ads, lead pages, and social media graphics, creating content that aligned with campaign goals while maintaining a cohesive visual identity. I also contribute heavily to video editing for YouTube, including full episodes, shorts, and clips optimized for engagement and discoverability. Our social media following has grown from 50,000 to nearly 200,000, and our live event audiences have doubled, reflecting both stronger branding and better engagement strategies.
Although I was not originally hired to manage YouTube administration, I stepped into the role with passion and commitment. Over time, I have learned to manage systems, track trends, and identify opportunities for continued growth. This expanded perspective has strengthened not only the brand’s performance but also my approach as a creative strategist, showing how thoughtful design combined with strategic thinking can drive real and measurable results.
